The Regional Business Manager:
leading from the front

It’s my job to make sure my team reaches its targets – and ideally, exceeds them by a comfortable margin. As well as motivating and coaching my own regional sales team, this often involves working in the wider cross-functional teams that inform how we work internally and help to develop new solutions for our customers. That in turn involves being completely familiar with every tier of the modern NHS as well as the specifics of healthcare provision in my region.

The RBM role is one where you need to be an excellent communicator of course; personal and influencing skills are both central to what I do. Ultimately, my job is all about people, in terms of inspiring a team of talented sales professionals and opening up new dialogues with customers.

Organisational, business and planning skills are as essential as leadership qualities. I have to set targets and objectives for my team, and I have to have a solid grasp of HR policies as well as strong presentation and reporting skills.

You have to enjoy personal responsibility in my job. I’m the one who steers negotiations at every level, so how well my regional team performs against target is ultimately down to me. In my experience, if you combine a strong and consistent focus on meeting the customer’s needs with the ‘can do’ attitude we pride ourselves on, sales success naturally follows.